Why Swaddle Up™?Updated 5 months ago

Medical research suggests that swaddling is beneficial in helping newborns to sleep better. Swaddling a baby may calm their 'startle reflex' which wakes them up & disturbs their sleep. 

Our patented, award-winning Swaddle Up™ helps baby to settle quickly & establish a peaceful sleep routine. Importantly, it completely removes the need for loose blankets in the cot/crib, making it a safer option for babies. 

Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique Arms Up design of our Swaddle Up™ has patented wings that allow a baby to sleep in their natural Arms Up position. 

This means your baby can easily touch their face & suck on their hands & fingers for true self-soothing.